Hey, I'm Xevi.

a UX & Product
Design Leader

a UX & Product
Design Leader

a UX & Product

Design Leader

15+

15+

Years of experience in Product Design

5+

Product & UX Leadership

20+

Worldwide clients
(e-commerce)

8.5

Peakon score
(Team Leadership)

Me in a nusthell

Design Leadership

Build and lead high-performing UX teams across complex products

Product Strategy

Define product direction with stakeholders, aligning user needs and business goals

Design Ops & Systems

Scale design through systems, processes, and tool adoption

AI & Innovation

Apply AI to improve design workflows and team efficiency

What do I do

How I create environments where teams do their best work

How I create environments where teams do their best work

More about my leadership style

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Ownership over control

I give designers space to own problems end-to-end, guiding alignment with product and business goals

Autonomy

Accountability

Growth

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Learning by doing

I use collaborative sessions, templates, and real work to unblock teams—not theory or top-down critique

Workshops

Co-creation

Practical feedback

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Tools that amplify teams

I drive adoption of tools like AI and modern design systems to accelerate research, design, and delivery

AI Workflows

Efficiency

Continuous improvement

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Clarity over chaos

I bring structure to ambiguity, connecting user needs, business goals, and technical constraints

Strategy

Prioritisation

Decision making

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Strong partnerships

I work closely with Product and Engineering to ensure design is part of the decision making process

Stakeholder alignement

Collaboration

Influence

Featured Work

See all my work

  • The best manager someone could ever dream of, thank you for your support, your mentor and friendship.
    Miguel Durán

    Senior Product Designer, LABHOUSE

  • In my 10 years of experience and have worked with several managers. Xevi, without a doubt is the best of all! He constantly encourages me to push my limits an grow in areas I'd never imagine.
    Steve Piraud

    Senior UX Designer, Ocado Technology

  • It has been a pleasure working with him; he is approachable and brings a positive atmosphere to the team. In addition to mastering different design techniques, he brings originality and freshness to his work.
    Abel Mancho

    Senior Backed Engineer, Catcher

  • You are a great manager and team member. Thank you for always being a sounding board and for always being there to support. I constantly learn a lot from you.
    Sarah Higgisson

    UX Manager, Ocado Technology

  • Xevi is a great collaborator, always helping with a team spirit and give a huge support to your team when they need it.
    Kuba Bubin

    Product Director, Ocado Technology

  • What sets him apart is his leadership style: he genuinely cares about people and creates a positive, motivating environtment for everyone around him
    Patricia Perez

    Senior Product Designer, Ocado Technology

  • The best manager someone could ever dream of, thank you for your support, your mentor and friendship.
    Miguel Durán

    Senior Product Designer, LABHOUSE

  • In my 10 years of experience and have worked with several managers. Xevi, without a doubt is the best of all! He constantly encourages me to push my limits an grow in areas I'd never imagine.
    Steve Piraud

    Senior UX Designer, Ocado Technology

  • It has been a pleasure working with him; he is approachable and brings a positive atmosphere to the team. In addition to mastering different design techniques, he brings originality and freshness to his work.
    Abel Mancho

    Senior Backed Engineer, Catcher

  • You are a great manager and team member. Thank you for always being a sounding board and for always being there to support. I constantly learn a lot from you.
    Sarah Higgisson

    UX Manager, Ocado Technology

  • Xevi is a great collaborator, always helping with a team spirit and give a huge support to your team when they need it.
    Kuba Bubin

    Product Director, Ocado Technology

  • What sets him apart is his leadership style: he genuinely cares about people and creates a positive, motivating environtment for everyone around him
    Patricia Perez

    Senior Product Designer, Ocado Technology

See all my recommendations

Would you like to talk?

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Let’s Build Something Great

Do you want to know more about me?

Available for a call

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Quick 15-minute call

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Do you want to know more about me?

Available for a call

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You

Quick 15-minute call

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Book a call

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Available for a call

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You

Quick 15-minute call

Pick a time that works for you.

Book a call

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Let’s clear things up

Let’s clear things up

Let’s clear things up

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