Changing the way the world shops

I joined Ocado in 2016 and have been shaping the Shopping customer experience ever since — first as a UX Designer (2016–2021) and, more recently, as a UX Manager (2021–present).

Throughout this time, I’ve been responsible for the end-to-end shopping journey — from onboarding and slot booking, all the way through checkout, payments, and what happens after an order is placed. I’ve worked closely with multiple product and engineering teams, including Checkout, where I led initiatives such as the evolution of our payments experience and the design of our recurring orders engine from the ground up.

Designing a single platform that works across different countries and cultures has been — and still is — one of the most exciting challenges of my career. It pushed me to rethink how people shop around the world, and gave me the space to bring my own perspective on how those experiences can be better, simpler, and more human.

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Designing everyday shopping journeys that feel effortless and delightful

During my nearly 10 years at Ocado Technology, leading the ecommerce experience for the Ocado Smart Platform, my focus was on turning first-time shoppers into loyal customers. I worked on reducing friction across the journey and on learning algorithms that surfaced the right content and products at the right moment, based on real customer needs.

Alongside the end customer, I balanced the goals of our retail partners — from increasing basket size through enhanced checkout experiences to improving delivery efficiency by introducing saver slots.

I was also involved in shaping our non-saved payments flow, giving customers the option to pay without storing their card details and adding flexibility and trust to the checkout experience.

In all my years at Ocado I designed many features for both iOS and Android Mobile Apps and of course Desktop. One of the biggest achievements during this period was the entire redesign of the Android apps to make them more native and the creation of a single and unified Design System for Ocado Retail. I’ve focused specially about the nativeness of the platforms and expanding my knowledge of both Android and iOS environments. In fact, one of greatest things of working on a platform that goes end to end is the fact that I can interact with all the platforms available, from desktop and mobile platforms to voice devices like Alexa. Additionally, I’ve always been drawn to iconography creation, and as a result of this interest I created some guidelines, not only for Ocado but for our current platforms as well.

Finally, I'd like to list some of the projects I've worked and lead on during this time at Ocado Technology: