Craft
Multimedia Design
Organisation
Ocado Technology, Healthapp, Freelance
Design and Branding
This section showcases graphic design and branding work created to support events, internal initiatives, and everyday life inside the company.
Throughout my career in UI and UX, I’ve always stayed close to graphic design. It’s a craft I genuinely enjoy and one that continues to influence the way I think about composition, storytelling, and visual consistency across digital products.
The gallery below includes work created mainly for Ocado, spanning event visuals, hiring materials, internal communications, merchandising, character design, and media assets. These projects often lived outside core product work, but played an important role in shaping culture and identity.
I was the designer behind the full set of new joiner merchandise, from tote bags and bottles to notebooks — small touchpoints designed to make people feel welcome from day one.
In our previous office, I was also responsible for creating the characters used to name and bring personality to the meeting rooms. Those illustrations became part of the everyday workspace, helping turn physical spaces into something more playful and memorable.
These projects may not always sit at the centre of a product roadmap, but they reflect something I deeply value: thoughtful design can strengthen culture, spark connection, and make work environments feel more human.
A Job and a Film
A Job and a Film is a personal graphic design project that gave me the rare opportunity to create a movie poster for a film that made it to the public.
This is one of those experiences I never imagined I’d get to say yes to — designing a poster for an actual film. What started as a personal project quickly became a real collaboration, turning an idea into something tangible that would represent the movie to its audience.
I’m deeply grateful to Xavi, the director, and the entire team for trusting me with such an important piece of the film’s identity. Working closely with them helped shape a poster that captured the tone, story, and emotion they wanted to convey.
Being the designer behind a poster for a released film was both exciting and humbling. It reinforced how powerful visual storytelling can be — and how design can live far beyond screens, becoming part of a wider cultural experience.
BlockFast
BlockFast 3D Videos is an audiovisual project built around 3D modelling and animation, created to explain and visualise BlockFast’s construction system.
During my early years as a multidisciplinary designer, I worked on several 3D audiovisual projects, and this series is the result of that phase. The goal was to translate a complex building system into clear, engaging visuals that could be easily understood by a broad audience.
To achieve that level of clarity and realism, I spent a full month embedded in BlockFast’s installations. I worked alongside the teams building the exhibition house, observing the process first-hand, taking photos and videos, and learning every step of how the system was assembled. That immersion directly shaped how the animations were designed and sequenced.
All videos were created from scratch, using 3D Studio Max and Maya for modelling and animation, and Adobe Premiere for editing. The result was a set of explanatory videos that balanced technical accuracy with visual storytelling.
If you’re curious to learn more about the system or explore the full set of videos, you can find all the work published on BlockFast’s YouTube channel.
Uncategorised Art
This section is a home for drawings and ideas that don’t belong to a specific project, brief, or category — and that’s exactly the point.
Here you’ll find character sketches and visual explorations created out of curiosity, play, or the simple need to draw. Some of them were born between projects, others just for fun, without constraints or expectations.
These pieces are a reminder of why I started designing in the first place: to explore, experiment, and enjoy the process. No roadmap, no deliverables — just creativity in its most honest form.
