1. OSP Ecommerce

Ocado Smart Platform: an end-to-end solution for retailers.

This is the first project in my Portfolio and the one I'm more familiar with.

OSP or Ocado Smart Platform is an online solution for retailers that started in UK and now aims to change the way the world shops with nine partnerships across North America, Europe, Asia and Australia. When I joined the Ocado Technology as a UX designer back in 2016, my goal was to deliver the best shopping experience for Ocado’s (retail) customers, focusing mainly on mobile solutions.

During the first 2 years I designed many features for both iOS and Android Mobile Apps. One of the biggest achievements during this period was the entire redesign of the Android apps to make them more native and the creation of a single and unified Design System for Ocado Retail. I’ve spent the last 4 years trying to specialise in some of the UX - UI disciplines, paying special attention to the nativeness of the platforms and expanding my knowledge of both Android and iOS environments. In fact, one of greatest things of working on a platform that goes end to end is the fact that I can interact with all the platforms available, from desktop and mobile platforms to voice devices like Alexa. Additionally, I’ve always been drawn to iconography creation, and as a result of this interest I created some guidelines, not only for Ocado but for our current platforms as well.

Finally, I'd like to list some of the projects I've worked on during this time at Ocado Technology:

–Smart Trolley: a project to redesign the basket page to speed up the process while retaining all benefits.
–Android Redesign: an adaptation of the entire platform to the current trends.
–Order tracking for Ocado Retail
–Empty States and Error States
–Recurring Orders: a repetition of orders and products based on a frequency.
–Failed Payments and Non-saved card payments system
–Iconography guidelines and grid
–Validators and Notifications